The Commercial Assignment



The experience of local practices abroad, the reliable professional contacts, the marketing approach adapted to the market, the knowledge of the targeted country, are Key Points in order to :

  • reinforce your commercial position,

  • set up a dealers network adapted to your products,

  • corporate branding and visibility fo your company,

  • approach efficiently the specialized joursnalists,

  • be present on nautical exhibitions with credibility …


This domain has been my favourite topic for over 20 years, in Europe, Asia, America, with some hig presences on some improbables boat shows such as Dubai, Shanghai, Seoul, Mumbai etc …

30 years of experience in the nautical industry.

I speak french, english and german.

Are your products adapted to all markets?


Which catamaran show to prefer?


Dealer, agent, importer or distributor to put in place  ?

Which marketing strategy for which type of clientele  ?

How to communicate in order to be well understood ?

Member at the French Federation of Nautical Industries

Member at the Export Committee of the Federation

Member at the SuperYacht Association


To be well informed about the worldwide nautical headlines in order to help companies to approach international markets with care, sirenity and discernment ... This is my motto !

A few experiences ...

MOSCOW (1991)
The country is not at the top of his economical situation but we need to be present for satistying a very small clientele.
DUBAI (1993)
For the first time, a Power Catamaran type "Euphorie" is displayed there and a rich indian business man will be proud to buy her
SYDNEY (1996)
France is at the head of the market with some modern and performant cruising multihulls compare to local products.
SEOUL (2001)
A very special market : Korea. To know how to approach customers and to sell a luxury catamaran to the President of Yacht Club : a victory !
Launch of the exhibition with Mr Lamour, french Minister of Sports and Mr Sillinger, President of the Federation
MIAMI (2008)
This powerfull territory recognizes France as the worldwide leader in multihulls ; to remain humble there is the key of success !
MUMBAI (2009)
No nautical structure in India, we are the ere of a huge potential market : patience and time are required.
How to understand the real type of customers for this atypical range of Motor Catamarans NOAH : a real challenge !
ARCOA (2010)
To set up the network of dealers, to organize the commercial process of the shipyard : energy and creativity !
To restart from scratch the launch of the luxury brand Privilege : 30M€ turn over in 5 years, a network in place, a reputation .. the 1st Chapter is done !
An exceptional playing field for the charter business : listen carefully the crews in order prepare the catamarans of tomorrow !
Between traditions, history and new desires : you need to respect local practices and find the proper contacts ...
Show More

© 2017 by CathYacht International with Wix

Cell. +33(0) 6 892 792 06   I   I   I   Legal notice

MUSIC : Titre:  Long Time Expected  -  Auteur: Zweeback  -  Source:  -  Licence:


Between traditions, history and new desires : you need to respect local practices and find the proper contacts ...